Outdoor equipment refers to all kinds of equipment and equipment used for outdoor activities, exploration, camping and other occasions, including but not limited to tents, backpacks, sleeping bags, outdoor clothing, hiking shoes, stoves, lamps and so on。With the popularity of outdoor sports and people's pursuit of a healthy lifestyle, the market demand for outdoor products continues to grow。
The market demand is also characterized by diversification。Consumers not only pay attention to the basic functions and quality of products, but also increasingly pay attention to the comfort, safety and environmental protection of products。In addition, with the differentiation of outdoor sports, different types of outdoor supplies are also facing different market demands and challenges。
The department store understands that in recent years, with the increase in health awareness and the increase in the demand for "going out", the outdoor goods market has continued to grow。According to the data, the domestic outdoor goods retail market size reached 262 in 2023.200 million yuan, an increase of 3.43%。It is expected that by 2025, this market size will continue to expand at a double-digit compound growth rate, close to 600 billion yuan。This growth momentum is mainly due to the popularity of outdoor sports, the increase in per capita disposable income, and the overall recovery of the domestic tourism market。Especially during holidays such as New Year's Day and Spring Festival, the strong recovery of the tourism market has led to a significant growth in the demand for outdoor goods。
At present, the competitive pattern of China's outdoor products market shows a "pyramid" shape。The high-end market is dominated by international brands such as Pathfinder, Columbia, etc., which dominate the market with high-quality, high-performance products。While domestic brands are mainly concentrated in the mid-end and mass market, the competition is fierce。Nevertheless, some domestic brands such as Pathfinder and Sanfu Outdoor are gradually narrowing the gap with international brands by continuously improving product quality and design。
The market shows a trend of "diversity + segmentation", and consumers not only pursue the functionality of equipment, but also value its fashion beauty and self-expression function。In the market segment, skiing, water sports, camping and fishing accounted for the larger share, each at 20.41%、19.58%、10.89%和6.88%。Outdoor clothing is still the largest category in the market, accounting for 46%。The sales performance of soft shell clothing, outdoor mini air pump and other products is particularly outstanding, and the sales growth rate is significant。
In order to further promote the development of the outdoor goods industry, the state has continuously and intensively introduced a series of supportive industrial policies。For example, the Action Plan to promote the construction and service improvement of outdoor sports facilities (2023-2025), the Implementation Plan of the 14th Five-Year Plan to expand domestic demand, and the Outdoor sports Industry Development Plan (2022-2025) are designed to stimulate market vitality and continuously release market demand。The policy encourages the construction of more outdoor sports facilities, improves the quality of service, and promotes the deep integration of outdoor sports with tourism and culture, providing a broad space for the development of the outdoor supplies industry。
Future outdoor products industry market development trend analysis
The exhibition learned that technological innovation and quality improvement: with the progress of science and technology, outdoor products will pay more attention to scientific and technological innovation and quality improvement。New technologies such as smart wearable devices, lightweight materials and high-performance fabrics will be widely used in the field of outdoor products to improve the functionality and comfort of products。
Market segmentation and brand competition: The market will continue to show a trend of segmentation, and more targeted products will be developed for different consumer groups and outdoor sports types。At the same time, brand competition will become more intense, and domestic and foreign brands will compete for market share by continuously improving product quality and design, as well as strengthening brand marketing and promotion。
Online and offline integration: With the rise of e-commerce and the change of consumer shopping habits, online and offline integration will become an important trend in the outdoor goods industry。Enterprises will strengthen online marketing and promotion through e-commerce platforms, social media and other channels, while improving the service level and experience quality of offline stores to provide consumers with a more convenient shopping experience。
Sustainable development and environmental protection: With the increasing attention to environmental issues, the outdoor goods industry will also pay more attention to sustainable development and environmental protection。Enterprises will reduce their impact on the environment through the use of environmentally friendly materials, energy conservation and emission reduction measures, while advocating the concept of green consumption, to guide consumers to pay attention to environmental issues。
The above is the outdoor equipment industry related information brought by the small edition of the department store exhibition. You are welcome to visit the site to understand, so that you can understand this information will be more helpful。
Source: China Research Network
