About the exhibition
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The 118th China General Merchandise Fair (" General Merchandise Fair ") will be held in Shanghai New International Expo Center from July 24 to 26, 2025, with 16 pavilions, including pavilions W1-W5, E1-E7, N1-N4。This exhibition will hit a new record high, 10 major theme exhibition areas set off a purchasing frenzy, the exhibition area of more than 180,000 square meters, more than 5,000 exhibitors。East Hall, South Hall, North hall, three halls open at the same time, will accelerate the exhibitors and visitors to report, registration speed and better exhibition and visit experience。
China General Merchandise Fair (General Merchandise Fair) was founded in 1953, is to carry the home department store industry full category, high quality, new product release and transaction;An annual event to create brand image, capture industry trends, and build deep connections。
Department store adhere to the concept of "design driven innovation, integration of multiple trends", every year brings together nearly 5,000 high-quality production enterprises, attracting nearly 100,000 buyers from the national key supermarket, life hall, distribution/agents, e-commerce and other multi-channel buyers。
We aim to rely on a complete resource matrix and professional hosting services, efficiently promote the supply and demand of the precise transaction docking;At the same time, digital service solutions enable innovative business models to help you seize market opportunities faster and more easily。
China General Merchandise Fair (General Merchandise Fair) was founded in 1953, is to carry the home department store industry full category, high quality, new product release and transaction;An annual event to create brand image, capture industry trends, and build deep connections。
Department store adhere to the concept of "design driven innovation, integration of multiple trends", every year brings together nearly 5,000 high-quality production enterprises, attracting 100,000 + buyers from the national key supermarket, life hall, distribution/agents, e-commerce and other multi-channel buyers。
We aim to rely on a complete resource matrix and professional hosting services, efficiently promote the supply and demand of the precise transaction docking;At the same time, digital service solutions enable innovative business models to help you seize market opportunities faster and more easily。
Sponsor and supporting organizations
China General Merchandise Fair (referred to as "General Merchandise Fair") is an extremely large-scale and time-honored household goods industry event in Asia。It is held at the International Consumer Center Shanghai around August every year。The 116th exhibition in 2023 covers an area of nearly 180,000 square meters, attracting thousands of well-known brands from home and abroad to participate in the competition, covering plastic products, glass products, stainless steel products, bamboo and wood products, kitchen supplies, cleaning supplies and other dozens of categories of household goods。More than 90% of exhibitors are production enterprises, providing industry new products, business matching opportunities, market competitive prices and corresponding procurement policies。In the August procurement season, the department store will be an efficient supply and demand docking and procurement platform that cannot be missed。Not only that, the department store also has an official wechat with more than 80,000 professional fans, which has become an industry information platform for the household goods industry for 365 days。
CHINA COMMERCE ASSOCIATION (CCAGM) "CHINA COMMERCE ASSOCIATION FOR GENERAL
MECHANDISE was officially established in January 1990 with the approval of the Ministry of Civil Affairs。The association has nearly 800 enterprise members，Including domestic large and medium-sized general merchandise and daily industrial products retail, wholesale, production enterprises and enterprises providing related services for the general merchandise industry，Its members are located in all provinces, autonomous regions and municipalities.The association has more than 60 group members，Including provincial and municipal department store industry associations, trade associations and cross-regional department store enterprise federation organizations，There are nearly 15 contacts through group membership,000 indirect members。After more than 20 years of development, it has become the most influential national industry organization in the field of general merchandise circulation in China。
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