【新皇冠app唯一官方网站】Laundry detergent industry analysis: It is expected to reach $16.1 billion in 2029
Department store fairIt is understood that washing powder is used to clean clothing packaging detergent, which is an essential household commodity in daily life。Household daily cleaning is the main consumption area of washing clothes, the domestic washing powder market is gradually expanding, and the number of related enterprises is also increasing。The following is the 2023 washing powder market size analysis。
One of the most important ingredients in laundry detergent is a surfactant, which reduces the surface tension of water, making it easier for water to penetrate into the fabric fibers, thereby removing dirt and stains。Common surfactants include anionic surfactants (such as sulfates and sulfonates), non-ionic surfactants (such as polyoxyethylene chains), and cationic surfactants。
Detergent market size analysis From China's detergent industry in recent years, on the detergent market, the original market share of less than 30% of the detergent industry, domestic brands have accounted for three of the world's second。The current pattern of the domestic washing powder market is: the sales share of Libai is the first, the sales of Tide is the second, and the carved brand is the third, and the top three occupy 60% of the market share。
In the product is highly homogenized today, the product launch is bound to be consumer demand-oriented, to meet the needs of different levels of consumer needs of different grades of washing powder, this professional product is inevitable。Such as bactericidal washing powder, whitening washing powder, or washing powder designed to meet the special needs of a certain group of people and so on。The gap of opportunity points requires washing powder companies to convert it into intensive cultivation in a field and find a new way to maximize market benefits。Effective implementation of market segmentation strategy, to meet the needs of different requirements of consumers, professional enterprising, vertical development model, will also create a new pattern for the "bleak management" of the washing powder industry。
Washing powder, as a daily necessity, is one of the main choices for household washing。With the improvement of people's living standards and the increase of washing demand, the size of the washing powder market continues to expand。This paper will analyze the current situation of the washing powder market, including market size, market competition pattern, consumer demand and so on。From the product type, the laundry detergent industry can be subdivided into laundry detergent, fabric softener, detergent powder, and others。From the terminal application point of view, washing powder can be used in household, commercial use and other fields。
The department store learned that laundry detergent is a kind of synthetic detergent and is an essential household item。Relevant data show that the number of washing powder enterprises in China in 2022 is 174, an increase of 24.3%。Although washing synthetic products have increased year by year, washing powder still maintains an important position in the demand for washing and care products, the market size of China's washing powder in 2019 is about 21 billion yuan, and the market size of China's washing powder in 2022 has increased by 8.8%。It is expected to reach about 24 billion yuan by 2023。
Market size: According to the data of detergent market size analysis, the global detergent market size reached about $20 billion in 2020, and is expected to continue to grow in the next few years。
Application: Washing powder is mainly used in household daily cleaning and commercial cleaning and other fields。Among them, household daily cleaning is the most important application field, occupying most of the market share。
Product form: There are many kinds of washing powder products, including ordinary washing powder, high efficiency washing powder, liquid laundry detergent and so on。Among them, high-efficiency laundry detergent and liquid laundry detergent are emerging products on the market in recent years, and have been favored by more and more consumers。
Geographical distribution: The geographical distribution of the washing powder market is relatively wide, and North America and Europe are one of the largest markets。There is also a growing market in the Asia-Pacific region, especially in countries such as China and India。
Market trend: With the improvement of environmental awareness and consumers' attention to health, the washing powder market will gradually develop in the direction of more environmental protection, health and safety。In the future, the washing powder market may see more green, organic and natural products to meet consumer demand for environmental protection and health。
In general, the laundry detergent market is a market with broad prospects, and with the improvement of people's living standards and the change of consumption concepts, market demand will continue to grow。At the same time, the market competition will become more and more fierce, washing powder enterprises need to continue to innovate and improve product quality in order to maintain competitiveness。
The above is the wonderful content brought to you by the department store exhibition, if you want to do more in-depth understanding, welcome to our exhibition。