Shanghai department store Fair: 3 trillion industry goal announced, the field of outdoor goods boom!

　　

　　First, the outdoor goods industry is booming, and the market size continues to expand

　　

　　Shanghai department store FairIn recent years, with the promotion of people's health awareness and the diversification of lifestyle, outdoor sports have gradually become a popular way of activity。This trend has promoted the vigorous development of the outdoor goods industry, and the market size continues to expand。According to statistics, the scale of the global outdoor goods industry has steadily expanded, and is expected to continue to maintain growth in the next few years。

　　

　　In China, outdoor sports are also showing a booming trend。According to the Chinese Mountaineering Association, the number of people participating in outdoor sports has risen year by year, which has promoted the steady growth of the outdoor goods market。With the increase of consumers' love and investment in outdoor activities, the consumption potential of the outdoor goods market will be further released。

　　

　　Second, the categories are rich and diverse, and the personalized demand is growing

　　

　　The outdoor goods market covers a wide range of categories, including clothing, footwear, backpacks, equipment, etc。Each category has its own characteristics and market demand。With consumers' in-depth understanding of outdoor activities and different personal preferences, their personalized demand for outdoor products is also growing。

　　

　　For example, in clothing, consumers are increasingly paying attention to the combination of functionality, comfort and fashion。They want to be able to find clothing that is suitable for outdoor sports, but also shows their personal style。In terms of equipment, consumers have increasingly high requirements for product quality and performance, hoping to obtain a more professional and convenient outdoor experience。

　　

　　Third, the market competition is fierce, brand differentiation has become the key

　　

　　Shanghai Department Store Exhibition understands that with the continuous expansion of the outdoor goods market, competition is becoming increasingly fierce。Many brands have entered the market and competed for market share by constantly innovating and improving product quality。In this case, brand differentiation becomes the key to competition。

　　

　　Some brands have created unique product styles and brand images by focusing on innovation in design, materials and processes。Through precise market positioning and marketing strategies, they have attracted a large number of loyal consumers。At the same time, some brands also enhance brand awareness and influence by cooperating with well-known outdoor athletes or activities。

　　

　　Fourth, the rise of e-commerce channels, online and offline integration has become a trend

　　

　　With the popularity of the Internet and mobile devices, the position of e-commerce channels in the outdoor goods market has gradually risen。More and more consumers choose to buy outdoor goods through e-commerce platforms to enjoy convenient shopping experience and rich product choices。

　　

　　At the same time, offline physical stores are also actively seeking integration with online channels。Some brands have expanded their online sales channels by opening official online stores and entering e-commerce platforms。Offline physical stores attract consumers to experience and buy products by providing experiential services such as trying on and trying out。

　　

　　Fifth, technological innovation leads the development of the industry, and intelligent products are sought after

　　

　　With the continuous progress of science and technology, the outdoor equipment industry is also constantly introducing new technologies and innovative products。Intelligent products have become the new darling of the market, providing consumers with a more convenient and safe outdoor experience。

　　

　　For example, some brands have launched outdoor watches with GPS positioning functions, which can help consumers record movement trajectories, monitor heart rate and other data。Some brands have developed smart tents, smart backpacks and other products, through the integration of sensors and control systems, to achieve automatic inflation, temperature regulation and other functions。

　　

　　Future outlook: The outdoor products market will continue to grow, and innovation and development will coexist

　　

　　Shanghai Department Store understands that looking ahead, the outdoor goods market still has huge growth potential。With the increase of consumers' love and investment in outdoor activities, the consumer demand in the outdoor goods market will continue to be released。At the same time, with the continuous progress of technology and the intensification of market competition, the outdoor equipment industry will continue to innovate and develop。

　　

　　For enterprises, in order to stand out in the market, they need to pay attention to product innovation and quality improvement, while strengthening brand marketing and market expansion。In addition, it is necessary to pay attention to the changes in consumer demand and the development of market trends, and timely adjust strategies and strategies to adapt to the changes and development of the market。

　　

　　The above is the outdoor supplies related information brought by the small edition of Shanghai Department Store exhibition. If you are interested, you can come to the exhibition site to learn more about the industry information。

　　

　　Source: Hundred number